See why augmented reality will become more accessible to marketers in 2018 here. Augmented Reality is being used to enhance the customer experience.įor tips on integrating emerging technologies into your marketing strategy check out this article.Augmented Reality is one tactic being used in an already strong marketing strategy.The interaction is unexpected and surprising, and people are eager to share their experience with family, friends and social networks.Consumers intuitively know how to interact with the technology at-hand.The game-play is simple yet creative and entertaining. Five reasons 19 Crimes has seen success from Augmented Reality Marketing: It can be downloaded for free on iTunes or Google Play. Jean, Beringer Brothers and The Walking Dead wines. It now brings to life a handful of wine labels including wines from Chateau St. With success of the app having been downloaded over 500,000 times in less than seven months ( source), the app was updated and renamed “Living Wine Labels” in February 2018. In the past year alone, the brand has grown by 60% in volume sales and 70% in value according to Better Retailing ( source). 19 Crimes is currently one of the fastest-growing brands in the TWE portfolio ( source). The buzz around the talking labels has certainly raised interest and buy-in from consumers. Having committed at least one of the 19 crimes punishable by exile to Australia, these convicts now humor and delight wine drinkers across the globe. Using the camera in a smart device, wine enthusiasts need only to hover their phone in front of a bottle of the wine and mugshots of infamous 18 th century British criminals come to life as 3D characters who recount their side of the story. It has been voted top new brand by many in the industry.The makers of 19 Crimes, a wine label established in 2013 by Treasury Wine Estates, launched an AR app in July of last year. 19 Crimes are one of the most talked about new wine labels in the industry this past year. By bringing a story to life, the brand becomes more exciting, and we become curious. Yes, wine is an artisan endeavor, but for most of the population, it is another beverage option on the shelf. The product (a bottle of wine) becomes a captivating story, and you want to know more. Watch the label come to life in this video.Īn app like this might appear to be a gimmick, but when it gets you engaged with a brand, it takes a bottle of fermented grape juice and turns it into an experience. Novelist uses this technique to get us to care about someone who is evil, but whose backstory helps us understand the difficulty of their life. We want to meet Luke Skywalker as a child or understand what happened to a character we grow to love. Movies have prequels to help deepen our connection to the characters. That’s pretty fantastic awareness for a new brand out of the gate. TWE says they had one million downloads of their app and a Facebook video seems by 19 million consumers. When A Label Speaksīrands need to draw us in and engage us. Like characters in a play or movie, the more depth and dimension they have, the more we are intrigued. James Wilson reads from his “Voice from the Tomb” Jane Castings pleads for mercy from the judge who sentenced her to hard labor. John O’Reilly talks about his trip to Australia through his poetry. Each story is true and draws you into their world. Treasury Wine Estates is using an iPhone app to have their 19 Crimes wine brand have their labels tell you their story. Each label shows a British convict who was sent to a penal colony in Australia in the eighteenth and nineteenth century. Most of us marketing finks will tell you that branding is all about the backstory.
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